WASHINGTON, DC and BOCA RATON, FL – (September 8, 2026) – BrightPlan Group, Inc. (“BrightPlan” or the “Company”), an AI-powered financial wellness platform built for global enterprises, today announced its Series C financing led by ABS Capital Partners (“ABS”). The investment will support continued development of BrightPlan’s AI-driven platform, expansion of its enterprise distribution and partner network, and growth of its global financial advisory capabilities.
BrightPlan’s platform is designed to help employers deliver personalized financial guidance to employees at scale across money management, compensation, and benefits. The Company combines an AI-driven digital experience with access to human certified financial planners, providing employees with support across budgeting, investing, debt management, retirement planning, and employer benefit navigation through a single integrated experience.
For employers, BrightPlan provides workforce-level data and insights into financial health and stress, as well as benefit utilization, enabling HR and benefits teams to better understand the financial needs of their employees and more proactively support productivity, engagement and retention.
BrightPlan has established a significant global footprint, serving more than 10 million employees across 50 countries. The Company has grown rapidly, generating more than 230% revenue growth over the past three years. BrightPlan was founded by CEO Marthin De Beer, a veteran technology executive who spent 19 years at Cisco and will continue to lead the Company through its next phase of growth.
“BrightPlan has built a market leading position with its high quality, differentiated platform,” said Jennifer Krusius, Partner at ABS Capital. “We were particularly impressed by BrightPlan’s growth, AI technology, customer satisfaction, and global capabilities. We believe the Company is well positioned to continue scaling as employers increasingly recognize the connection between financial well-being and employee productivity, engagement, and retention.”
“ABS brings significant experience partnering with growth-stage software and data businesses, and we are excited to have them supporting BrightPlan in our next phase of growth,” said Marthin De Beer, Founder and CEO of BrightPlan. “The additional capital will enable us to accelerate our vision of making AI-first financial wellness possible for everyone by bringing trusted, always-on financial guidance to even more employees around the world.”
As part of the Series C investment, Krusius will join BrightPlan’s Board of Directors.
About BrightPlan
BrightPlan brings AI-powered personalization and trusted in-country advisors together in one global financial wellness platform, helping deliver a consistent, engaging employee experience across more than 50 countries and supporting over 10 million employees worldwide. BrightPlan transforms workforce data into workforce intelligence, helping employers align people strategy with business priorities to improve workforce performance at scale. For more information, visit www.brightplan.com.
About ABS Capital Partners
ABS Capital provides growth equity capital to B2B software and tech-enabled services businesses with strong technology and data underpinnings looking to scale with the right partners. Building growth-stage businesses has been ABS Capital’s focus for more than 30 years. Over that time, ABS Capital has invested more than $2.5 billion in approximately 130 companies and is currently investing its ninth fund. Bringing investing, operational, infrastructure, technology, and business development skills to amplify the success of growing businesses together with data-driven business strategies, market research and analytics, ABS Capital works intensively in close partnership with talented management teams. For more information, visit www.abscapital.com.